Bring in your parents

Thursday, September 18, 2014

Sir Richard Branson today joined forces with LinkedIn, the world’s largest online professional network, to call on UK businesses to take part in this year’s Bring In Your Parents Day initiative. The day, will take place on November 6th this year, aims to encourage greater skill sharing in the workplace and to inspire older workers to look again at their career opportunities.

Last year’s initiative saw over 15,000 professionals take part, and LinkedIn is hoping even more UK businesses will take up the challenge this year, particularly after research revealed that one in three parents don’t know what their children do for a living.

LinkedIn spokesperson Darain Faraz said: “Bring In Your Parents Day brings different generations of professionals together to encourage parents and their offspring to share their career advice, skills and experience more widely, and to inspire older workers to look again at their career options.

“While the UK employment rate for the over 50s is growing, it still lags behind many other countries[1]. We want to get UK businesses behind this initiative to re-engage older workers and find ways to help them participate in the labour market for longer,” he added.